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About This Project

Shanghai, China.

Saudi Expo Commission 2010

3300 sqm.

Description:  The main part of the Pavilion is “The Treasure”, an inmersive audiovisual show in which a moving walkway takes the visitors floating over the inner curved surface of the building which is fully projected with stunning impacting images of the Kingdom of Saudi Arabia.


Employed on this project by:  Acciona Producciones y Diseño, S.A.U.


Scope of work:  Production of the film “The Treasure” and of the film “Pre-Show”.  “The Treasure” was a mixture of IMAX film (75mm) scanned in Fotokem (California, United States) and then blown up to 25 K.


Key Points:  The largest video projection in the world: 1600 Sqm.



Gold Medal for Best Pavilion by Bureau International des Expositions.
Red Dot Design Award, Best of the Best 2010.
International Forum (IF) Communication Design Award 2012.
Bronze Medal New York Festival 2011.
Art Director’s Club Award 2011.

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